The project, developed by Fabrizio Milesi, revolves around the Circle gelato wells, a solution that reinterprets one of the most iconic gelato parlor styles in a contemporary key. At the heart of the design is the essentiality of the circular shape, which becomes the distinctive element of a product capable of combining aesthetic rigor, functionality, and technological innovation. Particular attention was paid to the design of the lids, conceived to seamlessly integrate with the worktop.

Characterized by a minimalist and essential aesthetic, they fit perfectly with any finish or material chosen for the countertop, helping to create a uniform and visually clean surface. This approach allows the Circle system to dialogue harmoniously with any interior design project, transforming a technical element into a discreet yet highly distinctive architectural detail.

The installation focuses on the theme of perception and uses light, shadow, sound, and fragrances to construct an immersive journey in which Circle gradually emerges as the protagonist of the experience. The environment, characterized by the strong industrial atmosphere of the location, is reinterpreted through a suspended composition that highlights the geometric purity, attention to detail, and technological research that distinguish the project.